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Steamhouse Oysterfest 2009 Recap

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(the sexiest oyster I’ve ever seen!)

There are a few things in life I dare not do. Bungee jump is one of them. Swim with sharks is another. And eating pork is the given one.

But I’m always looking for something new to do. Something outside the box and that my friends would ask “who’s paying you to do this?”. I can now add that *something* to my list of activities.  And I liked it.

The Steamhouse Oyster Lounge, from what I was told by my Atlien friend, is an institution in Atlanta. And their annual rock star studded Oyster Festival is on their 26th year. I’d say a sure way to be recognized as a landmark. I’d never even heard of the place. But then again, it’s shellfish outpost and you all know how I don’t do shellfish. The former resto rolled out a myriad of emotions when it shut its Buckhead doors last year. Much to the ol’ faithful’s satisfaction, it moved over to Midtown. It clearly needed the space.

I was curious about the 2-day Oyster fest. Very curious.  So I got tix for me and my Atlien friend and we made our way to Midtown on Sunday to see what the hype was about. 40 degrees, apparently too cold for locals, was the perfect setting for screaming rock bands that welcomed us upon our entrance. I initially felt like I was walking in one of those fun houses in summer carnivals. The new Steamhouse was set to the left with lots (at least 300) of jovial oyster-eaters smart enough to stay warm inside. I don’t think I’ve ever been in a restaurant so crowded. I almost sat down, but all I did was skim the menu. I would have taken up valuable real estate. And tho the crowd was lit up from drinking cerveza, it was well under control.

A waving Puertorican flag hung from the center beam. So random, but okay.

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So my Atlien friend, clearly a fan of past festivities, and I make our way to the outdoor shucking area. This is when it gets interesting! Drew and I didn’t want any oysters, so we just paused, and like silly kids, watched the masses try to pry open the lightly steamed oysters. It was hilarious. Nothing like I’d ever seen. Now you may be wondering why I was so tickled. It’s just a whole lot of people eating oysters, right? Not so much. This was a competition. A self-challenge of sorts. Patience and class were the ultimate goal. How many oysters can you shuck with your bare hands before you give up? Or cut off your index finger? One guy was bleeding in his thumb and  later (as if I hadn’t just witnessed him almost slaughter his finger) offers me the oyster that took him 5 minutes to crack open! That was pretty much the spirit of the day. They squirt fresh lemon and hot sauce on their juicy oyster and smile.

Oh, and beckon a friend for more beer!

With blazing rockers in the background, people were intently focused on shucking their gooey oyster. One chick threw her oyster on the street in apparent frustration. I think she ultimately managed, but who knows.

I’m standing there amazed at how another 300 people were steadily buying extra large buckets of oysters for $12 and Drew is coming up with promo products to make the shucking less painful. He had a great idea I’ll pitch to their marketing team.

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I’m not a huge punk rock fan (unless its Def Leppard or Rolling Stones) but the band playing at the time was getting it done. Their foresight that “we’re all going to hell” had the crowd pumped. I like to think I’m not going to hell. One unsuspecting teenager clearly disagreed! He was on the grassy standing area playing air guitar and thrusting his head back and forth so aggressively, I thought it was going to pop off. Do you know that Lil’ Kim song “put your lighters up?” Well, it was more like “put your beer cans up”!! The beer station insisted on being tipped, otherwise you were called “that guy.” I told her I was press so she wouldn’t make me tip for taking a picture of her tip bucket.

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I can see why this classic city event is now reminiscing on it’s 26th successful weekend. Nothing but good ol’ fun. Well-worth the $12 tix if you’re an oyster-lover, or really just looking for an excuse to stare at people agonize. A good spirit to have during this crappy era of recession, especially if it involves eating slimy seafood, LOTS of beer and enough bands for 2 days. Plus, it’s such an American thing to do! Even some Latinos were going for slight inebriation.

And if you’re wondering, no I didn’t get paid to write this. It was just pretty damn cool to be there.

Next time, I’ll actually fight for a seat and enjoy dinner inside the lounge.

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**WOULD YOU GO TO THE OYSTER FEST IF YOU LIVED HERE!?*

Eat well, love unapologetically, pray with true intention, and take care of yourself.

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143 thoughts on “Steamhouse Oysterfest 2009 Recap

  1. I do not know if I missed anything, but did you try any oysters? But I have to say, EWWW! I am not a fan of oysters. You set this up so well, that I could actually smell the place while reading. You are a great story teller! Im like you I’m always up to trying new things. But also like you, I do not mind just looking at everyone. I do no have to do what they do, but I do not mind watching.
    So interesting that they have places like that in ATL. I do not know why I did not think ATL would have places like this, but I just did. Thanks for painting this picture of this new oyster place. If I lived in Atlanta I would be that friend you could take to any new place! Im up for anything!
    Thanks for your story, and I will be a better fan, you just wait!”

  2. Hey Bren, you ought to eat an oyster…millions of people have done so very happily, and their tummies have been happy too. It’s kind of like your mouth gets a day at the beach. A good oyster is clean and light and perfect on your tongue and going down. Don’t be afraid!

  3. I would not go to Oysterfest if I lived there, as I have no interest in anything fish-like. Not shrimp, not oysters, not lobster…But it looked like fun anyway. 🙂

  4. Bren: Here is another comment to see if it works. I did go to Oysterfest on Saturday, when the weather was Perfect. I did not shuck any oysters cause I did not want to smell like a trawler during the heat of the day.
    I love Yuca and can smell you cooking from here! I love the Yuca at Los Polermos on 5th Street–ever eat there?  Also, I just tried Papi’s at a friends request-generous portions, but not as great as Los Polermos–I don’t think (though I am not the expert on Cuban–you are!).
    Hope we can meet up in an eating frenzy!! Cliff

  5. I would definitely go to this Oyster Fest if I lived in Atlanta! I might even be willing to make a trip to Atlanta just for this Oyster Fest! I do love oysters, and lots of them, but with my appetite and $2+ per oyster in a restaurant, I can never seem to get my fill. I’m going to have to hit the oyster festival circuit!

  6. i have to be honest…i never thought abt going to such a thing but i’m open to try almost anything.  wow.  i do like seafood/shellfish and other types. yummy!! i’d pay for that…hell why not??  the only thing is i’d want MORE than oysters…cuz otherwise i’d start to feel sick.  hehee!
    🙂

  7. You all, I’m telling you, it was worth it. It was fun for me particularly b/c I’d never been to an event celebrating oysters! My dad would have looooved this. My local folks, I’ll give you the heads up for next year! Maybe we’ll get a group together and go! 🙂

  8. Would I go? I am soooo jealous. Oysters are my favorite. And $12 for a large bucket. Wow that’s a deal. Now I’m wondering about a few things, if the oysters were lightly steamed, they should open easily, no? And if some weren’t, they would be very hard to open if you don’t know what you’re doing, and therefore dangerous. It’s easy to impale your hand, ask my brother.
    Sounds like you had a lot of fun Bren.
    LL

  9. all the years I livewd in Atlanta I never heard of that festival heck I’d throw down a qhole lota oysters if I knew that!! Gota have a good cold beer too ;o)

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  15. The shift towards “entity-based” indexing is real. Your strategy seems to leverage that by building entity associations rather than just keyword matches. Smart.

  16. Have you considered the impact of mobile-first indexing on these placements? We’ve noticed that some “desktop-safe” strategies are flagging on mobile crawls.

  17. This is a solid breakdown. One thing I’d add is that the impact of these updates often lags by 2-3 weeks. We tracked this across multiple projects and found the recovery phase is where most people give up too early.

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  20. Actually, I have to disagree slightly with the second point. In our testing, we found that over-optimization was less of a factor than pure engagement metrics. It’s interesting to see how different niches react differently.

  21. I’d love to see a follow-up post on how this integrates with social signals. We feel there’s a multiplier effect there that isn’t being fully utilized.

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  24. I’m curious about the sample size for these conclusions. We saw a 15% deviation in our own datasets, but the overall trend aligns with your findings. Good work.

  25. Actually, I have to disagree slightly with the second point. In our testing, we found that over-optimization was less of a factor than pure engagement metrics. It’s interesting to see how different niches react differently.

  26. The shift towards “entity-based” indexing is real. Your strategy seems to leverage that by building entity associations rather than just keyword matches. Smart.

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  28. Actually, I have to disagree slightly with the second point. In our testing, we found that over-optimization was less of a factor than pure engagement metrics. It’s interesting to see how different niches react differently.

  29. Actually, I have to disagree slightly with the second point. In our testing, we found that over-optimization was less of a factor than pure engagement metrics. It’s interesting to see how different niches react differently.

  30. Have you considered the impact of mobile-first indexing on these placements? We’ve noticed that some “desktop-safe” strategies are flagging on mobile crawls.

  31. Does this apply to non-English markets as well? We’re seeing conflicting signals in our EU campaigns compared to what you’ve described here. Would love to hear your thoughts on regional variance.

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  35. Is there a specific tool you recommend for tracking the velocity? We’ve been doing it manually but it’s becoming unscalable.

  36. One minor correction: the update rollout was actually 14 days, not 10. But that doesn’t change your main point—the volatility window is getting wider.

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  40. I’m curious about the sample size for these conclusions. We saw a 15% deviation in our own datasets, but the overall trend aligns with your findings. Good work.

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  43. This aligns with the “Signal Noise” theory we’ve been developing. You need enough noise to mask the signal, but not so much that you lose authority. delicate balance.

  44. I’ve been following this topic for a while, and your analysis on the structural shifts really adds a new perspective. We’ve noticed similar patterns in our internal data at SignalLayer, specifically regarding the volatility timeline.

  45. I’d love to see a follow-up post on how this integrates with social signals. We feel there’s a multiplier effect there that isn’t being fully utilized.

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